WaterDivine.com cares about your privacy. We respect the privacy of all your personal information and understand the need to protect it. We are committed to giving you choices about your personal information. This policy will tell you more about our commitment to your privacy, explain what information we collect and how it is used, and provide you with specific choices concerning that information. This policy applies to consumers accessing WaterDivine.com sites, and those of its affiliates, in the United States.

The Information We Collect
In general, you can visit many of our web pages without telling us who you are or revealing any personal information about yourself. However, we receive and store certain types of information whenever you visit one of our sites. We may track the Internet domain address from which people visit us and analyze this data for trends and statistics, but individual users will remain anonymous, unless you voluntarily tell us who you are. We may use "cookies" that allow our system to recognize your browser and help us personalize your online experience.

We also may receive information about you, such as updated delivery and address information, from other sources. In the course of our business, we may sell or buy stores, subsidiaries or other business units. Customer data may be transferred in a business transaction, but it will remain subject to our privacy policy.

There may be times, such as when you order a product, register to receive catalogs or email offers, or register to participate in other services or promotions, at which we ask you to provide information about yourself. This could include your name, shipping and billing addresses, telephone numbers, email addresses, and credit card or other information.

Whether or not you provide such information is completely your own choice. But, if you choose not to provide the information we request, you may be unable to access certain services or promotions.

How We Use Your Information
We use the personally identifiable information you provide for internal purposes, such as confirming and tracking your order, confirming your receipt of emails, registration, analyzing trends and statistics, informing you of our new products, services, offers, and promotions and so on. WaterDivine.com may share or store your information with that of our affiliated companies. Also, from time to time, we engage others to perform certain functions for us. We may give third party providers access to personal information to the extent they need it to perform their tasks, but we do not permit them to use this information for any other purpose. In addition, we may share your information with selected marketing partners. It is our intention that these companies be highly targeted to your interests and preferences. We describe below how you may choose to opt-out of contact from our marketing partners.

To serve you better, we may combine information you give us online, in stores, through mailings, or other marketing media. We use that combined information to enhance and personalize your shopping experience with us, and to communicate with you about our products, services and promotions that may be of interest to you.

We Care About the Safety of Children
We care about the safety of children and the privacy of their personal information. This site is intended for a general audience. You must be 18 years of age or older to register with us or to purchase from our site. We do not knowingly correspond with or market to children under the age of 18.

If you would like to learn about how to protect your children online, visit the FTC at: www.ftc.gov/kidzprivacy

Technology
Our web servers and our trusted partners' web servers, send information to your computer when you are on our Website. This information is stored on your computer's hard drive. It is called a "cookie." Cookies are used to help us understand what products, services and promotions might interest you. Through use of cookies, we can learn how many people are visiting our site. Cookies also allow us to say "welcome back" to you - perhaps even by name - when you come back to visit. Your computer can be set to refuse cookies or to simply notify you when they are in use. Our use of cookies is not exclusive, we may use other technologies as well.

Security
We strive to use the most sophisticated technology to protect your personal information and we are looking to raise our standards, whenever possible. Please be aware that information that passes through the Internet is not all in our control. Therefore, we cannot offer any guarantees about the security of your data while it is in transmission. Use of the Internet carries a certain risk. After your personal information is transmitted to us, we will do everything we can to protect it.

Other Websites
We do not control the Privacy Policies of sites that may be linked to ours. If you have a question or concern about privacy on a site, please be sure to read the policy of that site.

Updating Our Privacy Policy
We may decide to update our privacy policy, partially or in its entirety, at any time. If we do, we will post a notice on our Website, with an effective date for the new policy. The policy will be reviewed from time to time, or as required by changes in the law. We expect to review the policy at least once a year.

We Care About What You Think
If you have any suggestions for changes to our policy, or if you'd like a copy of the policy mailed to you, you may email us at: info@waterdivine.com

If You Would Like to Learn More About Privacy
We want you to understand how to protect your data. We also want you to understand the current laws involved in protecting you as a consumer. Please visit these sites for more information:
www.dmaconsumers.org
www.consumer.gov

Effective Date
The effective date for this policy is January 12, 2010.